Customising for the mass market

Is the future of manufacturing allowing anyone to have a hand in the process of creating?

A company, Knyttan, has gone down the route of allowing customers to customise garments by altering patterns and placements to create one-off pieces which can then be made by machine. Have a look at the short video from Ben Alun-Jones, co-founder of the company, and see what you think of the idea. Is this the future of fashion? Or not?

The link was sent in by one of our readers, Ms P. Thank you.