Is creativity everywhere (in the UK)?

The National Endowment for Science, Technology and the Arts, has produced an interesting report on the spread of creative endeavour in the UK. But there is a problem...

The report sets out in maps and words the spread of creative industry, and yes, Shetland is counted in the figures and presents as high in terms of technology but not in employment in the creative economy. The problem, you see, in these documents is that in a place like Shetland where the population is sparse, it is difficult to count small businesses and sole traders who work in the creative industries. I would think that Shetland punches above its weight in terms of creativity and people who work in those industries across the islands, but, because we do not have a critical mass of people to complete questionnaires and respond to surveys, we tend to fall out of counts like this. It is a quandary, isn't it? You can read the summary of the report here and make up your own mind.